The Year of Goodbyes

Role: Creator I Screenwriter I Director I Executive Producer


Format: Screenplay I Teaser trailers I Digital campaign


Scope: Scripted film concept development I Creative direction I Campaign strategy I Multi-format production


Challenge
To launch an original screenplay to the attention of A-list studios and global talent partners—without formal backing. The challenge: develop, direct and execute all early-stage creative assets and campaign materials independently to a standard aligned with premium industry expectations.
With no formal production budget in place, I led a three-day shoot on location in Shetland, directing and starring in cinematic teaser footage to capture the emotional and stylistic DNA of the screenplay. Every asset was crafted to attract top-tier partners to package the project at scale—while preserving creative integrity and authorship.

Execution
Wrote the full original screenplay

Directed and starred in three-day location shoot in Shetland

Produced teaser trailers featuring action, character and tone

Oversaw shot design, set logistics, production scheduling

Strategised and delivered a multi-platform digital campaign—pairing teasers, stills and screenplay excerpts—to attract visibility from key studio executives and high-value talent partners


Results
The campaign gained direct attention from a major Hollywood studio and several A-list collaborators, opening discussions now protected under NDA. With all early assets self-funded and self-directed, the project is positioned for development at an estimated £20M+ production scale.