LVMH x Gleneagles

Executive Producer
Prestige Partner Luxury Brand Immersion

Scope
Luxury Brand Immersion Design
Stakeholder Engagement and Briefing (LVMH, Glenmorangie, Prestige Partners and Private Clients)
Production Design

Experience Production
Partner Engagement


The Brief:
Design a high-touch blueprint for private VVIP brand immersions hosted at Gleneagles by Glenmorangie’s CEO and LVMH senior leadership. Each 1–3 day experience was built to spotlight a Glenmorangie vintage exclusive to the attending clients — with every detail infused with theatre, narrative, and tailored luxury.

The Response

Detail. Detail. Detail. Every element meticulously crafted to embody Glenmorangie’s house style while delivering an unforgettable sense of arrival, adventure, and refinement:

Execution:

Nothing to chance. 

Private Jets. Cars. Drivers. Helicopters. Personnel. Journey times. Itineraries. Call Sheets.

Room colour-ways. Ambient sounds and scents. Floral direction.

Statement art pieces for each experiences spaces.

Chocolate petit fours and select Glenmorangie private cask whiskeys on arrival. 

Private golf lessons on the world famous King's Course. 

A Chef's table LVMH champagne brunch in the Club House. 

A lunch time helicopter flight to private tour and cask tastings at Glenmorangie's distillery in the Highlands.
An evening return helicopter to Gleneagles for a night of fine dining.

A private morning in the Shooting Range
.
A high drama barbecue in the Falconry featuring a meet and greet paired with especially created Glenmorangie reserve cocktails.

A morning helicopter ride to a private yacht tour of the Lochs.

An evening helicopter return for a relaxed Spa night of pampering and restoration.

Each day of flair and adventure finished with Glenmorangie private collection cask whiskey tastings.
Espresso coffee and Gleneagles linen
.
Ice and lemon and mint in sparkling water.

Quiet luxury. Impeccable taste. Understated but ever present attention. Memorable gifting. 
Each moment was choreographed to reflect LVMH Savoir Faire — with seamless luxury, cultural narrative, and heightened emotional resonance.

Results:

Original Work

Wildly successful 3-day VVIP immersion for 15-person LVMH Mexico delegation.
Expectation-surpassing 2-night brand immersion for Glenmorangie CEO and Executive team hosting private VVIP international guest party.
£500k–£3M sales runway for LVMH Prestige product range.

Blueprint established for recurring LVMH brand immersions and brand activations.

Operational framework to host Prestige and private guests from all over the world at iconic Gleneagles Resort with confidence of seamless LVMH brand focus and values.

"This was exceptional, the attention, all of the programme, the set up, the dinner…fabulous…we delivered a VVIP visit!"
— Head of Prestige, Glenmorangie, LVMH

"Well done. Thank you."
— Ellie Goss, Director of Corporate Affairs and Hospitality, Glenmorangie, LVMH


Downstream Legacy Impact:

When Dior events followed two years later, we had no direct involvement in producing them. It was rewarding to see another LVMH Maison build on the partnership framework and operational foundations developed during the original Gleneagles immersion.

Dior SS24 Cruise Collection launch (June 2024).
Dior AW24 Cruise Collection private guest retreat and exhibition (October 2024).
Celebrity attendance: Jennifer Lawrence, Anya Taylor-Joy, Rosamund Pike, Minnie Driver, Lily Collins, Shay Mitchell.
50–100 press articles globally.
10,000–20,000 social mentions.
5–15 global broadcast segments.
Combined audience reach: 25–35 million unique individuals.
Estimated media impact value: £9M–£19M.